Cover art is an interesting puzzle. Authors don’t have creative control over their cover art. Before the artist begins we’re asked to supply a few details about what we had in mind, remembering that the details may be ignored completely. If we’re consulted, it’s usually after the cover is created.
There are a few cover art rules about what sells and what doesn’t. You may have never noticed it, but there aren’t very many romance covers featuring men with hairy chests. Similarly, the YA book world seems obsessed with white girls with long, blond hair.
When I worked on my debut cover art, I was more than a little clueless. It was super important to me that the girl on the cover look exactly like the character. Her weight, body shape, hair color, all of it had to be an exact match. When I couldn’t get the match I removed the girl, which explains why I ended up with a spooky, atmospheric landscape cover. It didn’t do a very good job of conveying a sense of my story.
Luckily, when it came time to pick cover art for the sequel, Fire in Her Blood, my publisher agreed to give me another chance. Thus, I can reveal the much improved, amazing cover for Under a Blood Moon:
The Mallory on the cover is almost exactly as I describe Mallory in the book. Her magic, which shows as lightening, is the perfect highlight. And the moon? The huge blood moon, which inspires a werewolf killing spree in the book, got to stick around. I’m delighted with it!
It feels great to know that both of the books will share a look. I can’t wait to see them on my bookshelf together.